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A Square is no longer just a Square.

October 30, 2010

My office is on a great street in New York in an area known as Gramercy; 44 East 21st Street (www.gunwel.com) to be precise. What I like about the area is that it is a few blocks from two parks, very residential and yet commercial in a less crowded way. I’m between Park and Broadway so the foot traffic is minimal and because I am a big guy that likes to walk in  “lets just say, not  a straight line” I tend to bump into people a lot. I always blame it on them since they are always fiddling with their telephone/telepad devices.

I just read in the USA Today Newspaper that there is a new device called  Square that plugs into iPhones, iPads, Touches and Androids and it turns your handhelds into a credit card reader. The Square is a free plastic device that is slightly smaller than a quarter, plugs into your device and with a free downloaded application, it lets small businesses and consumers process credit card transactions. The device was sent to about 50,000 small businesses nationwide such as coffee shops, pizza delivery guys, doctors and piano teachers while the device was being tested. Their motto is “zero to $60 in 10 seconds,” very clever (I may use that again).

I’m just worried that as I bump into these new “Squared” device-people they may charge me “$60. in 10 seconds” (yep, used it again). Are we such a busy society that we need one more device that will clutter our handbag?   Will this make your life easier or just one way to possibly get your money faster, or to loose your money quicker. I just discovered paypal and can’t figure out why every business does not use the simplest application ever, but that is another blog.

At GAI (Gunwel Tax & Bookkeeping Service) we have answers on how to set up your business. One of the most stressful things about creating your own business is working through the infrastructure. We are here to help, so stop by or give us a call at 212-979-6830 and we can discuss what works for you and your business. See you soon!

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