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Should States and Municipalities Embrace Social Media?

February 8, 2011

I have written extensively about the effects of social media on businesses and how it correlates to cultivating current and future customer relationships. As I have stated before, it is critical to utilize social media to its fullest extent. It allows you to communicate directly to your target audience, inform them of critical information and if you’re diligent it can illustrate that you care about your customer’s needs. Now, replace the word “business” with “Your State Name” and “customers” with “residents.” Do you understand the importance of every state needing to utilize social media to keep their residents in the loop?

Well, apparently it took Mayor Bloomberg a bit longer than the rest of the world to realize the importance of social media. This past October the Mayor was questioned about Facebook and was quoted saying, “You wonder…why does anybody care? Why would you look at it?” Mr. Mayor, do you think we want to be informed about important issues regarding our City without having to wait for the 6 o’clock news or digging through the City’s website for an out dated press release?

Social Networking

If you remember, this is exactly what corporate websites were turning into prior to the revolution of social media. Companies would literally build their website and “forget” about them. But now, with social media we are able to speak our minds directly, effectively and more importantly, immediately about companies not holding their own. No longer can Facebook make a small change to its site before the entire web is chatting about it in seconds. So, why wouldn’t states and major cities embrace this technology?

Well, Mayor Bloomberg has changed his thoughts from October. After speaking to the employees of Facebook and meeting Mark Zuckerberg, he was recently quoted saying, “There’s a lot of potential there.” Yes, Mr. Mayor, there is incredible potential there and I expect your new Chief Digital Officer, Rachel Sterne, to get you fully up to speed in a short amount of time. We’ve seen what technology has done during natural disasters (Haiti) and the consequences of what happens when communication is blocked (Egypt). Whether we like it or not, people crave information and with the speed that it is delivered today, people want it now, right now.

Social Networking

Here at GAI, we utilize social media throughout the day to inform our followers and friends about what information is affecting us now. We keep our users up to date on everything from current tax law to how we feel about states using social media. Just like taxes, social media is not a fad; it’s a way of life.

So come by and tell us your thoughts on why States and major cities should or should not utilize social media. We’re here 6 days a week (8am-8pm M-F, 8am-5pm Sat) to accommodate your busy schedule. You can always give us a call at 212-979-6830 or send us an email at and feel free to check out our additional tax tips and resources at

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