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Are Your Shoes Made For Walking?

March 18, 2011

Like most women, I love shoes. From high heel stilettos to ballet flats to comfy Ugg boots, I have them all. With all the options I have, I own probably more than 30 pairs of shoes, yet you will still see me in the same 3 or 4 pairs. Apparently, I’m not alone. According to an article I read in USA Today, “Women in the USA own on average 17 pairs of shoes but wear only 3 pairs regularly.” So why do we buy so many shoes when we barely wear them all? According to Lisa Lee Freeman, the editor in chief of Shopping Smart, a Consumer Reports magazine, “No matter how much weight you gain, you can always fit into your shoes, they’re friends through thick and thin.”

 A pair of sexy shoes are an instant ego booster no matter what size your jeans are. Another theory is that women go shoe shopping to “cheer themselves up.” According to a poll of over 1,000 women ages 18 to 35, done by Consumer Reports, 19% of women go shoe shopping to feel better. Makes sense to me, there is no worse feeling than being in a fitting room struggling to get the jeans buttoned while seeing every angle in the 360 degree mirror. Talk about horror. With shoes, all that hassle is eliminated. You can try on shoe after shoe and get a perfect fit each time. It also saves the sales girl from having to hear me curse my midsection.

While getting the shoes on our feet is the painless feel good part, it’s the walking in them that’s tricky. Let’s be honest here, most high heel’s are not comfortable. It seems as if the more attractive the shoe, the higher your tolerance for pain should be. That same poll also showed that 60% of women are willing to tolerate pain for fashion. Guilty of this myself, I suppose it falls into the cliché, beauty is pain. Thankfully fashionable flats have caught up with their high-heeled sisters, giving women the opportunity to be cute and comfy. Flats are the most sold type of shoe, accounting for 39% of all shoe sales nationwide. The one perk you will get from your hurtful heels is the instant look of having longer leaner legs. Anything that makes my stump-like legs look longer, I’ll take. Even if it means blisters because after all, isn’t that what band-aids are for?

Here at GAI (www.gunwel.com) we would love to know how far you are willing to go for fashion. What are your concerns when shoe shopping, style, comfort or price? Let us help you find that extra shoe money by handling all your tax needs this year. Our knowledgeable staff will get the most out of your refund so whether your eye is on those new Manolo Blahnik’s or Steve Madden sandals, we can bring you closer to your retail desires. So give us a call at 212-979-6830 or stop by for a visit. We are open Monday-Friday 8am-8pm and Saturdays 8am-5pm.

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One Comment leave one →
  1. Nicole permalink
    March 20, 2011 5:37 pm

    I agree with you 100%! Love it! :o)

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