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Is Star Power The New Green Idols ?

March 24, 2011

At GAI ( we pride ourselves on being a green office; starting with being a paperless office (it took me years, but I’m there; no more rows of filing cabinets or stacks of  folders), we recycle everything (bottles go in one container, cardboard in the other), our paper goods are all recycled (this includes the toilet paper much to the chagrin of the employees as well as our paper we use for tax returns and client reports), our bogs and podcasts are fresh although I think Natalie has been known to recycle her blogs (oh no he didn’t)  and we do not outsource…we do all the work. Yes, I call that green! I recently read an article in the April Entrepreneur magazine that says“the future of renewable energy may depend on solar power, but here and now, don’t discount the importance of star power, as the celebs are bridging the entertainment world and the environment.”

  • Neil Young’s LincVolt. Longtime environmental advocate Neil Young funded development of the LincVolt, a 1959 Lincoln Continental Mark IV reconfigured to run on battery power. The 2.5 ton, 19.5-foot Mark IV was a notorious gas guzzler. Post-makeover, the LincVolt closes in on 100 miles per gallon. Unfortunately, the LincVolt’s image took a hit in November 2010, when the car’s charging system caused a fire in the warehouse where it was contained.
  • Kevin Costner’s Ocean Therapy Solutions. Kevin Costner threatened the serenity of the Earth with his megaflop Waterworld, but in 2010 he got the chance to atone for his cinematic sins, BP turned to his Ocean Therapy Solutions to help clean up the oil spills in the Gulf of Mexico. Costner spent more than 15 years developing a centrifuge that can extract 2,000 barrels of oil from water per day. BP spent $16 million to deploy 32 of the machines.
  • Miranda Kerr’s Kora Organics. When you are as gorgeous as Victoria’s Secret model Miranda Kerr, you probably could create products made from kitten tails and unicorn tears and no one would call you out. But Kerr took the high road, using plant-derived ingredients to launch her Kora Organics skin care line in late 2009. Kora products are infused with antioxidant-rich Noni, essential fatty acids, herbal extracts and vitamins.
  • Bob Marley’s Marley & Co. Late reggae great Bob Marley’s music has long been integral to the green lifestyle. So it was probably inevitable that Marley’s children would launch Marley & Co. to lend his name and image to eco-friendly merchandise (like ear headphones made from soy-beans and – wait for it – hemp. The Marley family is also planning a sustainable Jamaican farm to grow environmentally friendly coffee.
  • Mike “The Situation” Sorrentino’s GTL Green Garmento. Mike “The Situation” Sorrentinio’s allegiance to the holy trinity of “gym, tan, laundry” on MTV’s Jersey Shore makes him the perfect pitchman for Green Garmento, the startup behind a line of reusable dry-cleaning bags. According to the company’s website, 300 million pounds of single-use dry cleaning bags clog U.S. landfills and waterways each year.

We’d love to hear about ways you and your family do your part to help our environment continue to survive. Give us a call at 212-979-6830 or stop by for a visit. Gunwel Tax & Bookkeeping Service is open from 8am to 8pm Monday thru Friday and 8am to 5pm on Saturdays. Maybe we can add your contribution to our stars efforts in our next blog. See you soon!

One Comment leave one →
  1. December 30, 2011 10:40 am

    It’s amazing post! Thanks.

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