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Why You Should STOP Shopping At Abercrombie and Fitch.

March 29, 2011

With summer right around the corner, everyone is looking forward to being in their bathing suits on the beach. When I was  little girl, I was excited just to go shopping for  a new bathing suit and now with so many stores offering all types of swim suits, the possibilities are endless. One piece suits sporting Dora the Explorer, a perfect pink print and even ones with fake boobies. Wait, say what??? Yes now your 8 year old can sport the coolest bathing suit equipped with a rack, you know to make up for the one puberty hasn’t given her yet. Abercrombie and Fitch recently released their Ashley triangle padded bikini top, sold at Abercrombie Kids. For the sale price of $18.38 your daughter gets to sport fake breasts before she even knows what they are. I’ve seen some gross things, like 13 year olds in Fredericks of Hollywood, but selling a padded bikini top at a children’s store?? Seriously, isn’t there a law against this type of stuff? Outraged parents voiced their disgust by telling the Daily News, “Shame on you for sexualizing small children. In a world where parents work hard to keep their children safe, you go and make little girls look like they have breasts? Pervert.”  I know that sex sells, but never to children. Shockingly this isn’t the companies first time being put on blast for their kid friendly products. According to the Daily News they “sold thongs to pint sized customers in 2002.” Wow double gross. I have to wonder, is the marketing director an undercover pedophile?

While reading about this I wondered why stores like this are still in business. When does a company’s immoral and inexcusable behavior become enough to where the public says, no we won’t support you anymore? If I were a parent, I wouldn’t spend a dime in any of their stores, not for myself and definitely not for my children. While I was never a consumer of Abercrombie’s products I am certain to never become one. It’s hard enough to protect your children, and even yourself sometimes, from the over sexualized world we live in, so why support a company that implements that to kids. On a side note, the thought of putting a child in a smaller version of an adult bikini is disgusting in itself, but sadly I see it more often than I’d like.  Abercrombie and Fitch has not commented on this matter but has removed the Ashley padded bikini top from the Abercrombie Kids website. Although you can still chose from an assortment of triangle bikini tops and low rise bottoms. My mother always said, things come in due time. That applies to kids and tweens, they may be in a rush to grow up and be sexy but as adults we should know better. Shame on you Abercrombie and Fitch, shame on every employee who okayed this product and shame on the parents who actually bought it.

Here at GAI (www.gunwel.com) we would love to hear your thoughts. Give us a call at 212-979-6830 or stop by for a visit. We are open Monday-Friday 8am-8pm and Saturdays 8am-5pm. Let us help you get the most out of your refund this tax season by handling your 2010 tax return. Remember, shop responsibly! We look forward to working with you soon!

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3 Comments leave one →
  1. April 15, 2011 10:33 am

    You said well, Natalie. Thank you for showing that I am not alone for being concerned towards the issue of sexualised clothing being marketed to kids. Abercrombie and Fitch is irresponsible and unethical.

  2. December 28, 2011 4:09 pm

    You said that they were selling that at a children’s store, and I disagree. Although it was a children’s line, Abercrombie and Fitch is NOT a children’s store, and they do design more for teens, not kids. Please remember that Abercrombie and Fitch is not a children’s store, and remember that when you remember the design of the swimsuit.

  3. Vern permalink
    January 4, 2012 7:46 am

    I never shopped there to begin with…definitely won’t now

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